# Product Pre-order

Product pre-order preview:

{% embed url="<https://ascentelevated.myshopify.com/products/acepro-performance-shirt-%E5%A4%8D%E5%88%B6-%E5%A4%8D%E5%88%B6-%E5%A4%8D%E5%88%B6-%E5%A4%8D%E5%88%B6-%E5%A4%8D%E5%88%B6?variant=50421007679772>" %}

**Pre-order Conditions**:

1. **Enable inventory tracking**: Check the "Track inventory" option on the product settings page.
2. **Product Stock is 0**.
3. **Product Set to Continue Selling When Out of Stock**: In the product settings, check the "Continue selling when out of stock" option to allow customers to purchase the product even when stock is 0.
4. **Enable Pre-order Badge**: Enable the pre-order badge in the global settings. This badge will display on the product page to notify customers that the product is available for pre-order. The pre-order button will automatically appear when the pre-order conditions are met.

**Pre-order Recommendations**:

1. **Create a Dedicated Pre-order Product Template Page**: Create a separate template page for pre-order products, clearly informing customers that the product is in pre-order status. It’s recommended to provide detailed information about the expected shipping date, possible delays, and the terms and conditions related to pre-ordering. Use the pre-order badge to identify pre-order products, making it clear to customers that the product will require a waiting period for shipment.

   <mark style="color:blue;">**Example Text**</mark><mark style="color:blue;">: “This product is available for pre-order, with an estimated shipping date of \[shipping date]. After placing your order, you will receive a confirmation email, and we will notify you again when the product is shipped.”</mark>
2. **Offer Discounts or Promotions for Pre-order Products**: To encourage customers to pre-order, you can offer exclusive discounts or promotions for pre-order products, such as free gifts or coupons. This can increase the appeal of pre-order items while highlighting the unique value of pre-ordering.

   <mark style="color:blue;">**Example Text**</mark><mark style="color:blue;">:</mark>\ <mark style="color:blue;">“Pre-order Special: Pre-order this product before \[date] to enjoy a 10% discount and receive a free limited-edition gift!”</mark>
3. **Email Notifications and Follow-ups**:

   * **Order Confirmation Email**: After a customer places a pre-order, immediately send a confirmation email with detailed information about the pre-ordered item and the expected shipping date.
   * **Shipping Reminder Email**: When the pre-order product is ready to ship, send a shipping notification to the customer, providing the shipment status and tracking information.
   * **Periodic Follow-up Emails**: For longer pre-order periods, it’s recommended to send periodic updates to keep customers informed about the product’s progress, helping to alleviate any potential customer anxiety.

   <mark style="color:blue;">**Example Text**</mark><mark style="color:blue;">:</mark>\ <mark style="color:blue;">“Thank you for your pre-order! Your product is expected to ship on \[shipping date]. We will provide detailed tracking information via email once it has been shipped.”</mark>

**Optimization Suggestions**:

* Regularly check stock levels and the supply chain to ensure that pre-order products can be shipped on time, and update the product status on the page in real-time.
* A clear refund and cancellation policy should be clearly stated on the pre-order page to increase customer trust.
* Set quantity limits for pre-orders on popular products to avoid over-ordering and potential supply issues.

With the pre-order feature, you can secure sales for products before they arrive, enhancing the customer’s purchasing experience while providing merchants with more sales opportunities.