Product Pre-order
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Product pre-order preview:
Pre-order Conditions:
Enable inventory tracking: Check the "Track inventory" option on the product settings page.
Product Stock is 0.
Product Set to Continue Selling When Out of Stock: In the product settings, check the "Continue selling when out of stock" option to allow customers to purchase the product even when stock is 0.
Enable Pre-order Badge: Enable the pre-order badge in the global settings. This badge will display on the product page to notify customers that the product is available for pre-order. The pre-order button will automatically appear when the pre-order conditions are met.
Pre-order Recommendations:
Create a Dedicated Pre-order Product Template Page: Create a separate template page for pre-order products, clearly informing customers that the product is in pre-order status. It’s recommended to provide detailed information about the expected shipping date, possible delays, and the terms and conditions related to pre-ordering. Use the pre-order badge to identify pre-order products, making it clear to customers that the product will require a waiting period for shipment.
Example Text: “This product is available for pre-order, with an estimated shipping date of [shipping date]. After placing your order, you will receive a confirmation email, and we will notify you again when the product is shipped.”
Offer Discounts or Promotions for Pre-order Products: To encourage customers to pre-order, you can offer exclusive discounts or promotions for pre-order products, such as free gifts or coupons. This can increase the appeal of pre-order items while highlighting the unique value of pre-ordering.
Example Text: “Pre-order Special: Pre-order this product before [date] to enjoy a 10% discount and receive a free limited-edition gift!”
Email Notifications and Follow-ups:
Order Confirmation Email: After a customer places a pre-order, immediately send a confirmation email with detailed information about the pre-ordered item and the expected shipping date.
Shipping Reminder Email: When the pre-order product is ready to ship, send a shipping notification to the customer, providing the shipment status and tracking information.
Periodic Follow-up Emails: For longer pre-order periods, it’s recommended to send periodic updates to keep customers informed about the product’s progress, helping to alleviate any potential customer anxiety.
Example Text: “Thank you for your pre-order! Your product is expected to ship on [shipping date]. We will provide detailed tracking information via email once it has been shipped.”
Optimization Suggestions:
Regularly check stock levels and the supply chain to ensure that pre-order products can be shipped on time, and update the product status on the page in real-time.
A clear refund and cancellation policy should be clearly stated on the pre-order page to increase customer trust.
Set quantity limits for pre-orders on popular products to avoid over-ordering and potential supply issues.
With the pre-order feature, you can secure sales for products before they arrive, enhancing the customer’s purchasing experience while providing merchants with more sales opportunities.
