# Related Products

By adding related products, you can showcase options that are related to the main product, helping customers quickly discover pairing items or upgrade choices. This enhances the shopping experience, increases sales opportunities, and optimizes the perceived value of the product combination.

### Install the Shopify Search & Discovery App

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* Log in to your Shopify admin.
* Go to the **Shopify App Store**, search for, and install the **Shopify Search & Discovery** app.
* Open the app, navigate to the **Recommendations** settings page, select the products you want to recommend, and link the related products accordingly.

### Add a Related Products Section

Related products can be added to pages like the product **details page** or **cart page**. Here, we’ll use the product details page as an example:

1. Log in to your Shopify admin and go to **Online Store > Customize**.
2. Select the **Product Page Template**.
3. In the editor, click **Add Section** and choose the **Related Products** block.
4. Save and publish your changes to ensure the recommended products display correctly on the product page.